Medallia Product Practice Exam 2025 – Complete Study Guide

A scale metric is primarily designed to measure numeric ratings, which allows for an evaluation of varying degrees of performance or opinions within a quantifiable framework. This means that respondents can express their attitudes or perceptions on a continuous scale, such as from 1 to 10, or through other gradation formats. This facilitates the analysis of data in a meaningful way, leading to clear insights and trends based on the collected responses.

Scale metrics can capture levels of satisfaction, agreement, or any other sentiment, making them valuable for quantifying subjective experiences. In contrast, qualitative attributes focus on descriptive, non-numeric data, while binary responses provide limited choice only between two options, and open-ended feedback yields unstructured data that lacks the straightforward quantifiability that a scale metric provides. Consequently, the key strength of scale metrics lies in their ability to translate subjective perceptions into numerical data that can be easily analyzed and compared.